 Formed on January 1, 2008 following the integration of Consumer Electronics and Domestic Appliances & Personal Care, Philips Consumer Lifestyle Middle East is headquartered in Dubai, UAE serving 3 Sales organizations and 32 countries under the Distributor type of business model. Philips Consumer Lifestyle, a key player in Health and Well-being in 5 different categories: Healthy Living - Comprises the categories Oral Healthcare, including the Sonicare range, and Mother & Child including the Philips AVENT brand.
- Philips is a world leader in babycare products:
o Philips AVENT is a world leader in baby feeding products. Clinical proof has demonstrated that Philips AVENT baby bottles reduce colic, and its breast pumps are as effective as hospital electric pumps.
o Philips AVENT Baby Monitors guarantee zero interference, providing total parent reassurance - Sonicare patent brushing technology creates 31,000 strokes per minute. Sonicare toothbrush range includes the Elite, Healthy White and FlexCare models.
Personal Care - Comprises the categories Shaving, Grooming, Female Depilation and Haircare products.
- Philips is number one globally in male electric shaving and a global leader in female depilation
- Philips has a 70-year of heritage in developing world-class shavers, and also owns the accolade of inventing rotary shaving.
- Philips created the category of male body grooming in April 2005, with the launch of its first male shaver for hair below the neck, Philips Bodygroom.
Home Living - Comprises the categories Kitchen Appliances, Beverage Appliances, Floor Care, Garment Care and Water & Air
- One million Aluminum Whole Fruit Juicers sold, supported by Philips’ ongoing ‘Healthy Living’ initiatives.
Interactive Living - Philips is a leading player in the television market and focuses on differentiating products by features and design, such as the iconic Aurea FlatTV and Ambilight FlatTVs
- Our portfolio consists of televisions designed around consumers – those who demand the latest style, who enjoy films, gaming or watching sports, or those who want the convenience of a small FlatTV in their kitchen or bedroom
- Top 2 player in the portable MP3/MP4 player market
- Latest GoGear portable A/V devices stand out in the portable entertainment space due to their superior sound performance
- Driving home entertainment with Blu-ray Disc players and home theater systems using Philips Ambisound technology
- A market leader in audio connectivity, shaping the future of this category with the range of Streamium wireless music systems
- First brand to recognize and address the consumer need for docking solutions for portable A/V devices
- Accessories offers a broad range of accessories for Audio-Video, mobility and multimedia PC applications
- BU P&A’s end-to-end business model runs through the entire value chain, enabling world class category management of its portfolio with leading global and international retailers
- Its leadership and ‘category captain’ position provides an effective and efficient platform for fast returns on R&D investments and acquisitions, enabling dynamic category development across its product ranges
Making a difference! - More than 25 Green Products introduced throughout the Consumer Lifestyle range every year
Environmental and business benefits:
o Energy efficiency
o Packaging reduction
o Weight reduction
o Recycling and end-life disposal
o Avoiding use of hazardous substances
- Green logo used to identify benchmarked flagship products to consumers in store.
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